SCTP – Diploma in Digital Marketing with AI Integration

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Description
Curriculum
Instructor

The Demand for Digital Marketing Professionals in Singapore

The demand for digital marketing professionals in Singapore is expected to remain high in 2024. Singapore’s digital marketing sector is experiencing phenomenal growth, driven by the country’s strong emphasis on technology and innovation.

Ad spending in the Digital Advertising market is projected to reach US$1,719.0m in 2024.

According to a report by Robert Walters, Digital marketing, social media marketing and e-commerce skillsets will remain highly sought after in 2024.

Singapore is rapidly gaining a reputation in Southeast Asia as a regional technology hub, with tech and digital jobs in heavy demand across a myriad of sectors. However, it is also facing a tech talent shortage. As per Grit’s Singapore Salary Report & Market Outlook for 2022/2023, companies are now willing to pay their employees more (average increase of up to 3.8%) as the economic outlook improves, as well as to offset the talent crunch.

The top five job roles that employers are looking to fill are-

Digital marketing (57%)
Data analysis (57%)
Big data (52%)
Strategy and operations (43%)
Digital strategy (43%)

Digital Marketer Salary in Singapore

Digital marketer salary in Singapore

$50,751 /year
The average salary for a digital marketer is $50,751 per year in Singapore. 3.9k salaries reported, updated at 10 June 2024

Source: https://sg.indeed.com/career/digital-marketer/salaries

What are The Fundings Available?

Enhanced funding subsidy of up to 90% of course fees for Singapore Citizens aged 40 years old and above under SkillsFuture Mid-Career Enhanced Subsidy
$4000 SkillsFuture (Mid-Career) Credit Top-Up Eligible (from May, 2024 onwards)
Additional course fee funding support of up to 95% of course fees for jobseekers with greater needs. Individuals must be Singapore Citizens and meet one of following eligibility criteria:
- Long-term unemployed individuals (unemployed for six months or more); or
- Individuals in need of financial assistance – ComCare, Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or
- Persons with Disabilities
Additionally, individuals can use their SkillsFuture Credit (opening and top-up), Additional SkillsFuture Credit (Mid-Career Support) and PSEA (Post-Secondary Education Account) Funding to offset the balance course fees for SCTP

Who Should Attend this Programme?

Mid-career individuals seeking industry-relevant skills to improve employability and pivot to new sectors or job roles within Digital Marketing.
Career starters aspiring to venture into the field of digital marketing.

Career Paths

The typical career paths for digital marketing executives can vary based on specialization and experience. Here are some common career progressions for digital marketing professionals:

Entry-Level Positions:
- Digital Marketing Assistant
- Email Marketing Specialist
- Social Media Specialist
Mid-Level Positions:
- Digital Marketing Specialist
- SEO Manager
- Social Media Manager
Senior-Level Positions:
- Digital Marketing Director
- Head of Marketing
- Chief Marketing Officer

Pre-requisites

Singapore Citizens, Singapore permanent residents, and holders of Long-term Visit Pass plus (“LTVP+ Holders”) who are aged 21 years old and above
Possess the right attitude to complete the programme and seek employment in the related field of training.

What do Digital Marketers do?

Digital marketing executives in Singapore are responsible for a range of tasks related to formulating and implementing digital marketing strategies. Some of the common responsibilities and duties associated with this role include:

Building, planning, and implementing the overall digital marketing strategy.
Managing and training the digital marketing team.
Staying up to date with the latest technology and best practices.
Managing all digital marketing channels and measuring ROI and KPIs.
Overseeing the company’s social media accounts and improving online content, considering SEO and Google Analytics.
Assisting in building a lasting digital connection with customers by formulating effective strategies.
Planning and overseeing the brand’s social media activity and increasing company and brand awareness through optimized brand advertisements using platforms like Google AdWords.
Being actively involved in SEO efforts, such as keyword and image optimization.
Preparing online newsletters and organizing their distribution through a variety of applicable channels.
Updating the website and providing insightful, creative ideas for content marketing.
Improving user experience through collaboration with the design department.
Measuring the performance of digital marketing efforts using a variety of web analytics tools.
Acquiring insight into online marketing trends and using strategies to keep them up to date.

What are the key skills required for digital marketing jobs in Singapore in 2024?

The key skills required for digital marketing jobs in Singapore in 2024 include a mix of technical and soft skills.

Social Media Marketing: Proficiency in creating and implementing social media strategies across various platforms.

Search Engine Optimization (SEO): Ability to optimize content and websites for search engines to improve visibility and rankings.

Pay-Per-Click (PPC) Advertising: Knowledge of managing PPC campaigns effectively to drive traffic and conversions.

Content Marketing: Skills in creating and distributing valuable, relevant content to attract and engage a target audience.

Email Marketing: Proficiency in developing and executing email marketing campaigns to nurture leads and customers.

Web Analytics: Ability to analyze website and campaign data to derive insights and make data-driven decisions.

User Experience (UX): Understanding of UX principles to enhance the overall experience of a product or service.

Marketing Technology (Martech): Familiarity with various marketing technologies and tools used to plan, execute, and measure marketing campaigns.

Client Success Management: Skills in managing client relationships and ensuring the success of marketing initiatives.

Data Collection and Visualization: Ability to gather, interpret, and present data in a visually compelling manner to aid decision-making.

These skills reflect the evolving nature of the digital marketing landscape and the increasing emphasis on data-driven, customer-centric marketing strategies in Singapore.

Many employers in Singapore value practical experience and a strong portfolio demonstrating the application of digital marketing skills. The demand for digital marketing professionals in Singapore is high, and individuals with a combination of relevant education, certifications, and practical skills are well-positioned to pursue opportunities in this dynamic field.

How Are Our Programmes Conducted?

The training delivery is conducted in a blended combination of 30 % in classroom and 70% via synchronous online training.

You will be facilitated by experienced Digital Marketers as your trainers.

Classroom Facilitated Training – 100hrs
Synchronous E-learning (Online ) – 189hrs

Duration & Class Frequency:

Total training hours of 302 hours

*A majority of the classes will be conducted online, with the start and last day of each module being conducted in classroom.
Each module is approximately 24hrs long.
*Detailed schedule provided during the registration.

6 months (Part time) – Tuesdays, Thursdays & Saturdays

7pm – 10pm on weekdays

9am – 6pm on Saturdays

Career Support & Placement Opportunities:

You will be assigned to a career coach who will help you to build your personal brand and sharpen up your interview skills for your future Digital Marketing job applications.
Get one to one help in crafting a resume, cover letter and LinkedIn Profile that succinctly showcases your newly developed skills in Digital Marketing while crafting your relevant transferable skills for the sector you are applying for.

Why Learn at BELLS?

Industry Experience and Expertise: Trainers at BELLS are professionals with substantial experience in their respective fields. This real-world experience means that learners gain insights and knowledge that are directly applicable to current industry practices.
Practical, Hands-On Instruction: Given the focus on practical skills at BELLS, trainers emphasize hands-on learning. This approach allows learners to apply theoretical knowledge to real-world scenarios, thereby enhancing their understanding and skill retention.
Portfolios trump Certifications – As more companies pledge to focus on skills based hiring approaches, BELLS empowers students to build impressive portfolios, showcasing real-world projects that demonstrate their skills and creativity in the tech industry. These portfolios serve as a powerful tool for career advancement, highlighting their practical experience and technical prowess to potential employers.
Career Guidance and Job Facilitation Support: BELLS Tech offers our learners with the knowledge and skills + the opportunity to leverage a range of selected AI Tools to sharpen their career goal setting, build a succinct resume , create an elevator pitch , develop your interview skills , build an effective LinkedIn Profile and plan a PLE (personal learning system for continuous learning)
Frequent Industry Visits – BELLS enhances learning by organizing frequent industry visits for learners and alumni, providing an inside look at the tech sector and opportunities for networking. These experiences bring classroom theories to life and open doors to career opportunities in the vibrant tech world.
Up to Date with Latest Trends and Technologies: Trainers at BELLS are required to stay abreast of the latest developments in their fields. This is particularly important in fast-evolving areas like Blockchain, Cybersecurity, Data Science, Full stack Development and Digital Marketing.
Interactive and Engaging Teaching Methods: The trainers at BELLS are known for using interactive teaching methods that engage learners actively. This is especially beneficial in courses that involve complex concepts and technologies, as it ensures a more engaging and effective learning experience.

Course Fee

(SCTP) Diploma in Digital Marketing and AI Integration TGS-2023040516 Validity Period : 17 January 2024– 31 January 2025 302 hours \| Classroom-based	Full Course Fee Before subsidies	SG Citizen (21-39 years old) or SG PR SkillsFuture Funding (Baseline)	SG Citizen (Above 40 years old) SkillsFuture Mid-Career Enhanced Subsidy	SG Citizen Eligible for Additional Funding Support
Course Fee	$15,220.00	$15,220.00	$15,220.00	$15,220.00
SkillsFuture Funding	$0.00	($10,654.00)	( $13,698.00)	( $14,459.00)
Total Nett Fee	$15,220.00	$4,566.00	$1,522.00	$761.00
GST @9%	$1,369.80	$410.94	$410.94	$410.94
Total Fee Payable	$16,589.80	$4,976.94 After 70% course fee subsidy	$1,932.94 After 90% course fee subsidy	$1,171.94 After 95% course fee subsidy

Please note: As per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after the baseline funding subsidy of 70%.

SkillsFuture Funding (Baseline) Subsidy – Eligible Singapore Citizens aged 21-39 years old and PRs can enjoy up to 70% course fee subsidies.
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – Eligible Singapore Citizens aged 40 years old and above can enjoy up to 90% course fee subsidies.
Additional Funding Support (AFS) – Eligible Singapore Citizens that meet at least one of the following eligibility criteria can enjoy up to 95% course fee subsides.

Long-term unemployed individuals (unemployed for six months or more); or
Individuals in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipients or workfare Income Supplement (WIS) recipients; or
Persons with Disabilities

Funding Eligibility Criteria

Singapore Citizens or Singapore Permanent Residents or LTVP+ holder
Trainee must achieve at least 75% attendance.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
BELLS Institute of Higher Learning reserves the right to claw back the funded amount from Trainee if he/she did not meet the eligibility criteria.

Remarks

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.
Eligible Singapore Citizens can use their PSEA (Post Secondary Education Account) funds to offset course fee payable after funding.

Minimum Entry Requirements

3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent.
Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 4.

Facilities and Locations

Lessons will be conducted at BELLSTech training centre at International Plaza

Address: 10 Anson Road, International Plaza #06-18 Singapore 079903.

No:	Unit Number:	Room Name:	Room Type:	Estimated Floor Area: (m2)	Room Capacity: (No of Pax)	Classroom Images
01	#06-18	Tech 3	Classroom / Assessment	46	20
02	#06-18	Tech 4	Classroom / Assessment	60	20
03	#06-18	Tech 5	Classroom / Assessment	56	20
04	#06-18	Tech 6	Classroom / Assessment	33	20

Data Science Professional - BELLS Institute of Higher Learning

Course Overview:

Integrating AI into Digital Marketing

This module delves into the transformative power of AI in the realm of digital marketing. Key objectives include understanding the impact of AI and its applications, gaining an in-depth grasp of digital marketing’s core components and operational models, and conducting a comprehensive digital marketing audit with a strong focus on market and competitor analysis, bolstered by the integration of online platforms and AI tools. Additionally, the module emphasizes formulating digital marketing strategy with specific action plans, budget allocation with a view of ROI.

Learners will acquire essential digital analytics skills, enabling them to navigate the dynamic and ever-evolving digital marketing landscape.

Learners will be able to:

Understand how AI is transforming digital marketing and learn about its key applications and benefits, plus other trends like customer-ID, first-party data.

Gain a comprehensive understanding of the core components and operating models of digital marketing, including various channels and strategies.

Determine clear objectives and effectively align them with KPIs and the relevant metrics for measurement.

Conduct a thorough digital marketing audit, incorporating market and competitor analysis, leveraging on online platforms and AI tools

Develop a digital marketing strategy with specific action plans, timeline, and budget allocation with a view of ROI.

Acquire the essential digital analytics competencies and gain valuable insights to thrive and succeed in the ever-changing and dynamic digital marketing environment

Programmatic and Digital Advertising

This module provides a comprehensive understanding of programmatic and digital advertising, starting with an exploration of the programmatic advertising landscape. It covers the fundamentals of digital advertising planning, including audience targeting, budget allocation, and ad format selection. Learners will delve into performance marketing analytics, learning how to measure and optimize campaign effectiveness. Additionally, the course offers hands-on experience in executing Google Ads campaigns, covering paid search, display, and YouTube advertising. A key focus will be on leveraging AI-powered tools, such as Performance Max, to enhance campaign performance and achieve optimal results in the dynamic digital advertising ecosystem.

Learners will be able to:

Gain a deep understanding of the programmatic advertising landscape, including its concepts, technologies, and significance in modern advertising

Acquire skills in digital advertising planning, encompassing audience targeting, budget allocation, and ad format selection to create effective campaigns.

Measure and assess the effectiveness of digital advertising campaigns, utilizing key performance indicators (KPIs) and analytics tools to optimize outcomes.

Gain practical expertise in executing Google Ads campaigns, spanning paid search, display, and YouTube advertising, enabling them to navigate these platforms effectively.

Understand the integration of AI-powered tools, such as Performance Max, to enhance campaign performance, automate tasks, and achieve optimal results in the ever-evolving digital advertising ecosystem.

Have hands-on experience in planning, executing, and optimizing digital advertising campaigns, equipping them with practical skills to excel in the field of digital advertising

Mastering AI-Driven Social Media Marketing: Applying Generative AI for Marketing Success

This course delves into the intricacies of social media strategy and influence marketing. Learners will learn how to leverage AI execution support tools to optimize their social media efforts on these platforms. Content includes mapping goals to customer lifecycle, developing a Social Media Plan, working with several AI tools for User Generated Content, ad creation best practices for images and copywriting, optimising & measuring success and automation of social media posts.

Learners will be able to:

Gain a comprehensive understanding of the key features and current trends in major social media networks, including Meta (Facebook and Instagram), TikTok, YouTube, and LinkedIn, enabling them to navigate these platforms effectively

Acquire the skills needed to leverage AI execution support tools, optimizing their social media strategies, and enhancing their efficiency in content creation and distribution

Develop strategic social media marketing plans, with an emphasis on community engagement and management strategies to foster active and loyal online communities

Understand the knowledge and tools required to identify suitable influencers, collaborate with them, and measure the impact of influencer partnerships on their social media campaigns

Create content that resonates with their target audience across various social media platforms, aligning their content strategies with their overall marketing objectives

Use analytics tools to measure the effectiveness of their social media efforts, allowing them to refine their strategies and achieve measurable results.

Advanced Social Media Advertising

This course is designed for those seeking to elevate their social media advertising expertise. It begins by providing hands-on experience in executing Meta (Facebook and Instagram) advertising campaigns with AI support, covering advanced features such as custom audience creation and lookalike audience targeting. Learners will gain proficiency in leveraging Advantage+ for enhanced ad performance. The course also explores the implementation of TikTok and LinkedIn advertising, with a strong emphasis on aligning these efforts with an overarching social media strategy. By the end of the course, learners will have the skills and knowledge necessary to execute advanced social media advertising campaigns across multiple platforms.

Learners will be able to:

Understand social media advertising efforts with their overarching social media strategy, ensuring consistency and effectiveness in brand communication and campaign outcomes

Execute social media advertising campaigns across various platforms, allowing them to reach diverse audiences and achieve campaign success

Gain hands-on experience in executing Meta advertising (Facebook and Instagram) campaigns with AI support, mastering advanced advertising features to enhance ad precision and effectiveness

Acquire knowledge and skills to effectively implement TikTok advertising, aligning these campaigns with their overarching social media strategy for consistent brand messaging and impact

Harness the potential of LinkedIn advertising, targeting professionals and B2B audiences, and ensuring that their campaigns align with broader social media strategies

Optimize ad performance on social media platforms, employing strategies to maximize ROI and campaign outcomes

Content Marketing and Online Partnerships

This course explores the art and science of content marketing along with the strategic value of online partnerships. It commences with a deep dive into content ideation and development, highlighting the utilization of research and generative AI tools to create engaging and relevant content. The curriculum then shifts its focus to content distribution, covering a spectrum of channels, partnerships, and digital PR strategies to maximize content reach and impact. Through this course, learners will master the techniques required to craft compelling content and strategically leverage partnerships, empowering them to excel in the dynamic world of digital marketing and brand promotion.

Learners will be able to:

Develop a comprehensive understanding of content marketing, encompassing its art and science, and recognizing its strategic value in modern digital marketing

Gain proficiency in content ideation and development, utilizing research and generative AI tools to create engaging and relevant content that resonates with target audiences

Understand a range of content distribution strategies, including various channels and platforms, enabling learners to maximize the reach and impact of their content across diverse digital landscapes

Form and nurture online partnerships to amplify the reach and impact of their content marketing efforts, fostering collaborations with influencers, brands, and other stakeholders

Craft compelling content that aligns with their marketing objectives, enhancing their ability to engage and connect with their audience effectively

Gain strategic expertise in content marketing and partnership building, ultimately achieving measurable results and brand success

Mastering Search Engine Optimization (SEO) with AI

This comprehensive SEO course unravels the intricacies of optimizing web content for search engines. It commences with a thorough examination of the SEO process, initiating with a meticulous audit to assess a website’s strengths and weaknesses. Learners will delve into keyword research, utilizing AI tools to identify high-impact keywords and phrases. The curriculum then transitions to practical SEO implementation, covering both on-page and off-page strategies. Learners will gain hands-on experience in optimizing content, technical implementations, and adhering to SEO best practices to enhance website visibility and rankings. By the end of the course, learners will be well-equipped to develop and execute effective SEO strategies in a rapidly evolving digital landscape.

Learners will be able to:

Implement effective SEO strategies in the continuously changing digital environment, adapting to the evolving landscape shaped by generative AI trends, and maintaining alignment with industry developments

Acquire a thorough understanding of SEO, including its principles, strategies, and its critical role in improving website visibility

Develop skills to conduct meticulous SEO audits, evaluating a website’s strengths and weaknesses to identify areas for improvement

Be proficient in keyword research, utilizing AI tools to identify high-impact keywords and phrases relevant to their target audience and industry

Gain hands-on experience in implementing both on-page and off-page SEO strategies, covering content optimization, technical implementations, and adherence to SEO best practices

Have the expertise to enhance website visibility and search engine rankings, driving increased organic traffic and user engagement

Website development using WordPress

This course is a comprehensive guide to creating and customizing websites using WordPress, a versatile and widely used content management system. It begins by focusing on website structure creation, introducing fundamental user experience (UX) and design concepts to ensure a user-friendly and visually appealing site. Learners will gain proficiency in designing an intuitive navigation system and optimizing layout for optimal user engagement. The course also covers the practical aspects of website development, including leveraging various features of WordPress to build and customize websites effectively. Furthermore, learners will explore the integration of AI landing page content generators to streamline content creation, enhancing the overall website development process. Upon completion, learners will possess the skills to design, develop, and maintain WordPress websites with ease.

Learners will be able to:

Develop a comprehensive understanding of WordPress, becoming proficient in using this versatile content management system to create and customize websites

Acquire fundamental UX and design concepts, ensuring that they can create user-friendly and visually appealing websites that enhance user engagement

Gain the skills needed to design an intuitive navigation system and optimize layout, enhancing the overall user experience and ensuring easy access to content

Understand practical aspects of website development, empowering learners to leverage various WordPress features to build and customize websites effectively

Explore the integration of AI landing page content generators, streamlining content creation processes and enhancing efficiency in website development

Design, develop, and maintain WordPress websites with ease, ensuring the long-term success and relevance of their online presence

Creative and Video Creation

This course is a comprehensive exploration of creative content production, encompassing both photography and videography using mobile phones. It commences by providing a comprehensive guide on capturing compelling photos and videos, leveraging the capabilities of mobile devices for customized content creation. Additionally, the course introduces the use of Canva, a versatile design tool, for creative development, enabling learners to design visually appealing content. Furthermore, learners will delve into the integration of AI-powered tools for generating text-to-image and video content, enhancing efficiency and innovation in content creation. By course completion, learners will possess a versatile skill set for producing engaging visuals and leveraging AI to streamline their creative processes effectively.

Learners will be able to:

Possess a well-rounded skill set for producing engaging visuals and utilizing AI to optimize their creative workflows, empowering them to excel in content creation and digital marketing roles

Tailor their content to specific objectives and audiences, enhancing their ability to create content that resonates and engages

Craft compelling narratives through visuals, effectively communicating messages and stories to their target audience

Acquire proficiency in capturing compelling photos and videos using mobile phones, optimizing their device’s features for customized content creation

Use Canva, a versatile design tool, for creative development, allowing them to design visually appealing and engaging content

Explore the integration of AI-powered tools for generating text-to-image and video content, enhancing efficiency and innovation in content creation processes

Email and Marketing Automation

This course focuses on the strategic dimensions of email marketing and the incorporation of marketing automation tools. It commences with the formulation of email marketing strategy, accentuating the synchronization of email content with user intent and touchpoints throughout the customer journey. Learners will master the creation and enhancement of email campaigns using AI-driven platforms, ensuring content is personalized and captivating. Furthermore, the curriculum delves into the integration of digital marketing productivity tools for streamlining processes across various platforms. Upon course completion, learners will possess the expertise to proficiently manage email marketing campaigns and elevate efficiency within their marketing workflow through automation.

Learners will be able to:

Gain a deep understanding of email marketing strategy, learning how to create comprehensive plans that align email content with user intent and touchpoints along the customer journey

Acquire the skills to create personalized and engaging email campaigns using AI-driven platforms, ensuring content resonates with individual recipients, resulting in higher open and click-through rates

Implement effectively segment email lists based on user behavior, demographics, and preferences, allowing for targeted messages that enhance engagement and conversions

Use analytics tools to measure email campaign performance, enabling data-driven decision-making and continuous optimization of email marketing strategies

Manage marketing automation tools, streamlining the marketing process, automating repetitive tasks, and ensuring consistent and timely communication

Possess the knowledge and skills needed to efficiently manage email marketing campaigns and streamline marketing processes across platforms, enhancing productivity and marketing workflow through automation

Google Analytics with Tag Manager

This course delves into the realm of digital marketing analytics, equipping learners with essential skills for data-driven decision-making. It starts off with the setup of Google Analytics 4, covering event tracking and conversion tracking using Google Tag Manager to monitor user interactions effectively. The curriculum then pivots to marketing analytics reporting, introducing AI-powered insights to detect anomalies and offer personalized recommendations. Learners will learn how to leverage data to measure campaign performance, optimize strategies, and enhance user experiences. By the course’s conclusion, learners will have the expertise to harness analytics tools and AI-driven insights to make informed marketing decisions and drive measurable results in the digital landscape.

Learners will be able to:

Develop a comprehensive understanding of Google Analytics 4, gaining proficiency in its setup, configuration, and the utilization of event tracking to monitor user interactions effectively

Acquire the skills needed to implement conversion tracking using Google Tag Manager, enabling them to measure and analyze user interactions and conversion points

Gain understanding in marketing analytics reporting, identify areas for improvement, and make informed decisions to enhance user experiences and drive measurable results

Utilize data and analytics, harnessing AI-driven insights for anomaly detection and offering tailor-made recommendations

Leverage analytics data to continually optimize their marketing strategies, resulting in improved ROI, conversion rates, and user engagement

Possess the expertise to harness analytics tools and AI-driven insights effectively, enabling them to make data-informed marketing decisions and achieve success in the dynamic digital marketing landscape

Personal Branding and Development as a Digital Marketer

This course provides a profound understanding of personal branding and its vital role in today’s competitive digital landscape. By optimizing digital presence, creating compelling content, nurturing professional relationships, and setting clear career goals, learners will be well-equipped to make a significant impact in the digital marketing field. This course not only empowers learners to enhance digital marketing skills but also harness the power of personal brand to stand out and succeed in this exciting industry which highlighted the significance of personal branding in the digital marketing industry, guiding learners to create impactful resumes, LinkedIn profiles, and career development plans to distinguish themselves professionally.

Learners will be able to:

Acquire the skills to develop and enhance their personal brand, crafting compelling professional resumes and LinkedIn profiles tailored to the digital marketing industry

Position themselves in the digital marketing field, enabling them to stand out and showcase their unique value to potential employers or clients

Explore interview techniques and strategies to confidently navigate job interviews and make a compelling case for their qualifications and expertise

Gain insights into long-term career development planning, including strategies for advancement and success in the ever-evolving digital marketing landscape

Learn effective networking skills, allowing them to build valuable professional connections and leverage these connections to advance their careers

Develop a roadmap for continuous growth and achievement in their digital marketing careers, ensuring they remain competitive and successful in their chosen field

Communication Skills for a Digital Marketer (CCS)

This course empowers learners with the essential knowledge to cultivate effective leadership in an ever-evolving landscape. In today’s dynamic environment, effective communication transcends mere message delivery. It encompasses the cultivation of trust, the enhancement of team dynamics, and the nurturing of resilience. Equipping learners with the skills to not only convey information clearly but also to foster adaptability and drive change, this course acknowledges the paramount importance of multifaceted leadership communication in our fast-paced world.

Learners will be able to:

Evaluate stakeholder dynamics and context to establish communication objectives and principles
Synthesise various information sources and communication objectives to create a persuasive storyline
Anticipate responses from stakeholders to adapt approaches appropriately
Manage sensitive communications with discretion and tact
Evaluate different stakeholder viewpoints to determine appropriate negotiation strategies
Establish alignment between diverse stakeholders with differing viewpoints to achieve constructive outcomes
Evaluate emerging communication channels and tools to define adoption opportunities

Advancing Business Through Digital Marketing

The Digital Marketing Project Management Programme, centered on problem-solving, offers a practical approach to applying digital marketing expertise. Learners will begin by selecting a real-world company and conducting a thorough audit, market analysis, and competitor analysis to identify critical challenges and opportunities. Subsequently, learners will craft a comprehensive digital marketing plan, strategically connecting high-level strategies with the execution of digital assets to address the identified problems effectively. This project empowers learners to tackle real business problems using digital marketing strategies and serves as a culmination of their learning, showcasing their ability to develop innovative solutions in the dynamic digital landscape.

Learners will be able to:

Develop problem-solving skills by selecting a real-world company, conducting audits, market analysis, and competitor analysis, and identifying critical challenges and opportunities

Gain the ability to create a comprehensive digital marketing plan, strategically connecting high-level strategies with the execution of digital assets to effectively address identified problems

Apply their digital marketing knowledge and skills in a practical setting, showcasing their ability to develop innovative solutions to real business problems

Deepen their understanding of specific industries and markets, gaining insights into the unique challenges and opportunities they present

Enhance their project management skills as they work on a substantial, long-term project, ensuring that they can plan, execute, and evaluate their strategies effectively
Showcase their expertise, creativity, and problem-solving capabilities in the dynamic digital marketing landscape

Upon completion of the (SCTP) Diploma in Digital Marketing and AI Integration, learners gain expertise to proficiently integrate AI into digital marketing strategies.

They acquire skills in formulating comprehensive digital plans, executing AI-driven advertising campaigns, mastering social media and content strategies, optimizing SEO techniques, developing websites using WordPress, creating compelling visual content, implementing email marketing automation, harnessing analytics insights, and managing personal branding.

Graduates emerge equipped to navigate dynamic digital landscapes, solve real-world marketing challenges innovatively, and drive impactful results through cutting-edge AI-integrated strategies.

FAQs

Who are the instructors of this course?

The SCTP Digital Marketing trainers are led by a team of distinguished industry practitioners, each bringing a wealth of real-world experience and expertise. Our trainers are not just educators; they are leading professionals who have honed their skills in the dynamic world of digital marketing. They come from a diverse range of backgrounds, including digital agencies. Their qualifications are a blend of academic achievements and substantial practical experience, ensuring they are well-equipped to provide a comprehensive and current perspective on the digital marketing landscape.

“Beyond their professional accomplishments, our trainers are passionate educators committed to delivering an engaging and interactive learning experience. They understand the importance of staying abreast with the latest trends and tools in digital marketing, and they bring this cutting-edge knowledge into the classroom. Their teaching methodology is hands-on, reflecting the real-world challenges and opportunities in digital marketing. By learning from these seasoned experts, our students gain not only theoretical knowledge but also practical insights that are immediately applicable in their professional lives.

When is the upcoming class starting?

Part time class : 21.5.2024

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