Powered by the Career Conversion Programme (CCP), we provide on-the-job training solutions to the SMEs’ newly-hired mid-career individuals. Eligible SMEs get up to 70% or 90% of salary support for up to 3 to 6 months* and up to 70% training course fee subsidy for such employees.
Salary Funding Support for New Hires | Career Conversion Programme

- Media Technical Support Specialist
- Digital Sales and Marketing Automation
- Project Management (Digital Transformation)

When an SME hires a mid-career changer Singaporean under CCP, it gets up to 90% of Monthly Salary support and up to 70% of course fee subsidies for the entire CCP Training duration (funding caps may apply).
When an SME hires other Singaporean (aged below 39Y) or PR mid-career changers, it gets up to 70% of Monthly Salary support and course fee funding for CCP Training duration (funding caps may apply).
*During Jobs Growth Incentive (JGI) Period (September 2020 to March 2023 ), the CCP Salary Funding Support has been modified.

Career Conversion Programmes (CCPs) are for mid-career individuals to undergo skills conversion and move into new occupations or sectors that have good prospects and opportunities for progression.
- Manpower shortages in many industries
- Skills-gaps among job seekers who are interested in taking on the available jobs
Targeted at mid-career switchers, to undergo skills conversion and move into new occupations or sectors that have good prospects and opportunities for progression.
Trainees will undergo structured on-the-job training and the following courses with BELLS to transit into the new job role.
—Media Technical Support Specialist
—Digital Sales and Marketing Automation Specialist
—Project Management (Digital Transformation)
Different level of salary support and course funding for Singaporeans, Singapore PR of age 21-39 years old & > 40 years old.

Digital sales is indeed the sales platform of the future. Equip your organization with the tools to capitalize on this with the hiring of a Digital Sales and Marketing Automation Specialist.
BELLS provides structured on-the-job training for 3 months including 14 days mandatory facilitated training. Additionally, eligible SMEs are entitled to 70% or 90% of salary support for 3 months, funding caps may apply.
- Developing a social media plan and crafting a social media ad campaign
- Optimizing and measuring success of a social media campaign
- Strategizing for SEO optimisation
- Managing optimized websites
- Create and deploy software bots
- Identify & manage bot errors
- Wireframing and storyboarding for a website
- Usability testing and refining UI and UX of a website
…and more!

Prepare your organisation for the digital age by hiring a Media Technical Support Specialist. Digital media is an inescapable avenue for sales and branding exposure.
Reskill the mid-career changers with structured 6 months on-the-job training including 26 days of mandatory facilitated training. Eligible SMEs will be entitled to 70% or 90% of salary support for 6 months, funding caps may apply.
- Developing a social media plan and crafting a social media ad campaign
- Optimizing and measuring success of a social media campaign
- Plot focal distance and the right lighting props for quality pictures
- Interpret detailed shot plans and technical requirements
- Apply Cinematography techniques to meet the aesthetic requirements
- Inbound Marketing Engagement
- Create a lead scoring system
- Content design & planning
- Analyze Campaign performance
- Monitoring of the Strategic Marketing Plan
- Wireframing and Storyboarding
- Usability testing and refining UI and UX
- Audio setup for quality assurance
- Sound mixing and monitoring
…and more!

Many organizations cannot steer away from Digital Transformation. Train your new hires under CCP in Singapore to become efficient project managers in the digital era.
Enroll your new employees for a structured on-the-job training program for 6 months including a 24 days mandatory facilitated training session. Eligible employees will be trained to deliver successful outcomes for key business transformation projects via effective and pragmatic project management.
- Management of optimized websites
- Installing, Configuring and Troubleshooting internal operating system
- Implementing client virtualization and cloud computing
- Create and deploy Software Bots
- Identify & manage bot errors
- Evaluate and validate technology against business needs
- Develop Customer Journey Map and strategize to enhance Customer Experience
- Wireframing and Storyboarding
- Usability testing and refining UI and UX
- Scoping, planning and monitoring Project
…and more!
Join us every Thursday at 11am for the CCP Onboarding LIVE Webinar by BELLS, to find out more. You can directly clarify your queries during a Q&A session.
Terms & conditions
1 This will be counted from the date of graduation from the latest qualification, or date of completion of national service, whichever is later.
2 CCPs are geared towards helping mid-career individuals acquire skills to change careers. Hence, there is a requirement for career conversion when mid-career individuals undergo a CCP. However, individuals who have a continuous employment gap of at least 2 years prior to CCP commencement will be allowed to apply for CCP job roles similar to their previous jobs.